Founder storyBuilt from the moments when being organised matters
Is Everything Safe began with a practical belief: safety starts with being prepared and ready to act, rather than trying to react when something has already gone wrong.
Core belief
Preparedness made practical
Preparedness should be useful before anything goes wrong.
Important information should not sit with one person, one drawer, or one forgotten account.
Households cope better when records, contacts, alerts, and plans are ready before pressure arrives.
Why we built it
The same gap kept appearing in different parts of life
The first version of our thinking came from organisational incidents. During major recovery work after the tsunami and earthquake in Japan, the technical response quickly became a human one. Before people could fully focus on the wider recovery, the employer needed to know whether every member of staff was safe, and those members of staff needed to know whether their own families were safe. Only then could everyone give proper attention to the more pressing recovery work.
Later, fast-moving incidents in London showed the same problem in another form. Organisations had phones, email, messaging apps, and collaboration tools, but still lacked a clean way to ask a focused question, collect responses, understand who may be affected, and focus attention on the few people who might genuinely need help.
At home, the same pattern looked different but felt familiar. Important certificates needed for a business-school application were somewhere, but not where they were needed. Care, dementia, bereavement, probate, policies, wills, and family documents created the same pressure: people often need the right information at exactly the moment when they have the least spare capacity to search for it.
Those experiences shaped Is Everything Safe. We are not building a product for abstract emergencies. We are building a practical household layer for ordinary life, difficult life events, and the moments when being organised changes what a family can do next.
What we learned
Existing tools solve pieces. Households need continuity.
There are useful tools for documents, pets, bikes, phones, messages, reminders, and family location. The problem is that households are left to connect them all when pressure rises.
People first in an incident
During major incident recovery, the technical work quickly became a human question: who is safe, who has responded, and who still needs help?
Documents when life changes
Care, bereavement, probate, house moves, insurance, and family admin all become harder when important records are scattered or unknown.
Shared responsibility
Continuity improves when the household can see what matters, what has been done, and what needs to happen next.
Robbie and Clive
Practical reality, not theoretical construction
We met through complex infrastructure work and found a shared way of thinking: practical, direct, and focused on making things work when the situation is not tidy.
Our backgrounds overlap, but they are not the same. Robbie brings operational, engineering, and incident-management experience. Clive brings transformation, strategy, adoption, and cross-industry experience from complex organisations.
Together, that gives us a useful range: from the North Star of household and societal resilience through to the practical detail of what people actually need to find, share, prove, recover, or act on.
That matters because household preparedness is not just a technology problem. It is about people, trust, documents, belongings, responsibilities, alerts, routines, and the handovers that happen when one person should not have to carry everything alone.
What we stand for
Preparedness without panic
The point is not to make households anxious. It is to make the useful parts of preparedness ordinary, shared, and easier to keep up to date.
Practicality
Preparedness should fit real households and real pressure, not ideal circumstances.
Trust
The information that matters most should be secure, private, and available to the people who need it.
Control
Being organised gives households more control, and that control creates calm, confidence, and connection.
How we fit
The practical layer underneath official guidance
Is Everything Safe is not a replacement for emergency services, public authorities, insurers, legal advice, or official guidance. It is the household layer beneath those things: the secure records, reminders, contacts, trusted alerts, item details, and plans that help people act with less friction.
If the story works, someone should recognise two or three things in their own life and think, "I could do with improving that." That might be a list of key documents, shared access for trusted household members, emergency contacts, item records, or a plan for a life event they know will come eventually.
Next step
Start with the practical things your household may need
Use the household assessment to see where your records, contacts, alerts, and plans are already strong, and where a little organisation could help.